Our Pharma Solultions: Commerical Excellence

From Insights to Uptake — We Make Strategy Work

In today’s high-stakes pharmaceutical landscape, commercial success is driven not only by scientific innovation but by seamless execution across marketing, medical, and access functions. Our Pharma Solutions are built with years of experience, to empower cross-functional teams with the clarity, structure, and capabilities needed to drive branded drug performance – across the product lifecycle.

We focus on Pharma Commercial challenges that matter most:

  • Accelerating new product launches (LaunchEx Advantage)
  • Elevating brand planning discipline (Brand Planning Excellence)
  • Enabling marketing organizations to operate at peak performance (Marketing Excellence)

 

The above offerings are enhanced by Clariem Academy—our capability-building platform that ensures your teams don’t just get results once, but develop the internal muscle to do it again and again. You don’t just get answers—you get the execution engine.

LaunchEx Advantage ™

Confident Launches. Competitive Advantage.

Commercial launches are the biggest moments in a brand’s lifecycle—and the costliest to get wrong. LaunchEx Advantage is our key offering, designed to prepare your organization 18–24 months before the launch. We partner with cross-functional teams and brand leaders to instill the rhythm, readiness, and rigor that top launches demand.

We understand that each Launch is unique. We have a very flexible approach to engage at different points in your launch process to maximize the impact on the launch success.

We frequently engage in the following launch situations:
  • Help establishing a company level Launch Excellence COE to support the launch pipeline
  • Engage with specific brands to make a specific launch successful
  • Facilitate cross-functional alignment and specifically the executive reviews on launch readiness
  • Support the accelerated launch scenarios

Often, it starts with the simple question “How confident are you in your launch readiness?”

Send us a note to request a quick assessment of your launch readiness.

Clariem Academy Add-On:

Launch teams get access to proprietary tools and launch simulators, allowing them to tailor strategies, internalize best practices and execute the launch activities smoothly.

Brand Planning Excellence

Make Every Brand Plan a Driver of Market Impact

Brand planning isn’t just a check-the-box exercise—it’s where strategic intent meets tactical clarity. We help teams sharpen their annual brand strategy and then drive tactical planning with execution rigor and cross-functional alignment.

Common Challenges We Solve:
  • Lack of differentiation in brand strategies year over year
  • Tactical plans disconnected from strategic goals
  • Time-consuming, inconsistent planning formats across teams for executive alignment
Example Deliverables:
  • Strategic frameworks to elevate Brand Positioning, Prioritization, and Competitive Response
  • Integrated templates for Tactical Planning and KPI Definition
  • Planning calendar and governance model to align Medical, Marketing, and Market Access teams
  • Mid-year review toolkits to assess and recalibrate execution

Marketing Excellence

Marketing teams are under pressure to deliver innovation, personalization, and ROI—fast. Our Marketing Excellence offering builds capability across your commercial organization by refining processes, establishing best-practice standards, and training your team for consistent high performance.

Common Challenges We Solve:
  • Inconsistent marketing planning and campaign execution processes
  • No centralized learning pathway for junior or new marketers
  • Fragmented vendor and agency management practices
Example Deliverables:
  • Definition of Core Marketing Processes, decision rights, and templates
  • Set up of a Marketing COE with role-based learning paths and onboarding assets
  • Internal capability development programs with a customizable Marketing Excellence curriculum
Clariem Academy Add-On:

Your teams gain access to tailored training programs, curated knowledge libraries, proven templates for a variety of use cases, and expert-guided learning journeys—so excellence becomes sustainable, not consultant-dependent.